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I’m a UX writer for B2B SaaS companies with a background in marketing and communications.

A writer by heart, my journalism career has seen me run alongside armed police in a bid to report breaking news, interview Kiwi musical duo the Broods and Pic’s Peanut Butter king Pic Picot, and try my hand at investigative journalism as a staff reporter at Stuff.co.nz.

As a freelance copywriter, I’ve worked for many different local and international brands, such as Atlassian, Workato, GoSkills, Kotahitanga mō te Taiao as part of The Nature Conservancy, The Health Promotion Agency and Hnry.

Lured in by the stability of being a public servant, I made the move to “the dark side” – otherwise known as communications at local and central government – where I’ve led complex, multi-year digital content projects and managed stakeholder engagement. Currently I’m the UX Writer at HazardCo.

Master’s Degree // International Journalism at City University London
Bachelor’s Degree // Communication and Media Studies at Amsterdam University of Applied Sciences
Diploma // Interior Design at The Interior Design Institute
Certificates // HubSpot Academy Inbound Marketing & Content Marketing | Yale University Financial Markets

FEATURED WORK

Testimonials

“Sara has written countless quality pieces for us, bringing a true enthusiasm for her craft, delivering on-time, and consistently exceeding our expectations.” – James Fuller, CEO at Hnry
“Sara was instrumental in helping us bring the SafeStack brand and product to life through a consistent program of blog, social, and email content. She picked up our brand voice and style quickly and took it to the next level with just the right amount of humour and character while always maintaining the credibility and action focus our content needed. Plus, she’s an absolute joy to work with!” – Noush Isaac, Head of Marketing at SafeStack
“As well as being technically and creatively capable, Sara has an empathy with the organisation and the audience for the communications she’s tasked to deliver. This understanding of the appropriate tone, timing and mechanism is a godsend for any communications role or project.” – Chris Choat, Communications and Change Manager at Tasman District Council
“Sara is professional, reliable, and committed to delivering high-quality copy on time, every time. She can write on a wide range of topics and has a knack for integrating SEO keywords naturally into her copy. Sara is a pleasure to work with and a great asset to our team!” – Cecilia B., Head of Content at GoSkills